Comparison of Radio and Retail Samples

Local Retail Local Radio
Majuro 21.6 42.4 %
Pohnpei 8.4 37.9 %
Koror 37.9 47.9 %
Guam 6.5 37.5 %
O'ahu 11.6 -
  • On average, radio broadcasts more than twice the local music content available in retail outlets.
  • Correlation between the proportions of local content for Radio and Retail: r=+1.0 (!)